By Latest news bollywood: First of all,
one should know what KKC is. . KKC,
actually, means Kutti Kameeni Cheez, the Delhite's lingo for one who is a
hustler, a womanizer, a two-timing you-know-what, rolled into one. Emraan Hashmi is in the Sonu Dilli Kutti Kameeni Cheez teaser campaign for his upcoming film Jannat 2.
Produced by Fox Star Studios and Vishesh Films, that stars Emraan Hashmi, Esha Gupta and Randeep Hooda, the film has been directed by Kunal Deshmukh.
Emraan plays the role of an arms dealer called Sonu Dili KKC.
With hoardings at popular spots, stickers on autorickshaws, radio spots and with the help of social media sites, the campaign has been buzzing, with people wondering what KKC means, says a media report.
Vijay Singh, CEO of Fox Star Studios India, says, "the idea was to get the man on the road talking about Sonu Dili KKC.
"It struck a chord with the common man.
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